89% of companies surveyed by Gartner believe that customer experience will be their primary basis for competition by 2016 (Source: Gartner report, Predicts 2015: Digital Marketers Will Monetize Disruptive Forces, December 2014). We are seeing more and more companies who are transforming the customer experience by innovating in digital interactions. Companies need to understand how their customers engage through digital channels and leverage the power of cloud technology to create better....