What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!
As a professional, you know that once a business gets you in the door, they want you to keep coming back—and they’re always looking for new and more creative ways to do....