Brad Marg COO, Clutch
A tremendous amount has been written about the growing dissatisfaction between customers and brands when it comes to experience. In fact:
74% of customers feel frustrated when website content is not personalized (Infosys).
78% of consumers will only engage offers if they have been personalized (Marketo).
Over 50% of consumers are dissatisfied with their retail mobile experiences (Adobe).
This frustration is not limited to customers though, as marketers that are....