In what will become an ongoing series exploring omnichannel retail strategies, I’ll be pulling in and dissecting real-world examples of companies and campaigns which are both succeeding and failing, and which for one reason or another, can offer us something to learn & leverage.
To be sure, a true omnichannel approach is one that is going to be ever-evolving as new technologies continue to surface, as new touch points are identified, and as budgets are re-allocated toward this new....