Consumer shopping habits have shifted tremendously in recent years. With advances in mobile and e-commerce, shoppers have more options regarding how and when they choose to interact with retailers and make purchases; transitioning back and forth between online and brick-and-mortar stores, or choosing to have a completely virtual shopping experience. Forrester Research predicts that by 2017, 60% of retail sales will be influenced by digital media – that’s nearly $1.8 trillion. Yet, this....