When it comes to the brands they trust, Americans are actually more atwitter about new social media than old-school innovations.
And I mean put-a-stamp-on-it old school. According to the Ponemon Institute’s 2012 Most Trusted Companies for Privacy survey, the five top-ranking entities are: American Express, Hewlett-Packard, Amazon, IBM and the U.S. Postal Service. Not making the short list (or even the top-20 list): Twitter, Pinterest or Facebook.
In fact, the entire social media....