According to the Incentive Federation's October 2013 “Incentive Market Study,” almost three-quarters of U.S. businesses surveyed reported they use non-cash rewards as part of an overall incentive program. In addition, 98% of respondents include merchandise as part of these non-cash programs. In addition, the study revealed that $54.4 billion was spent on these rewards in 2013, a huge increase from a 2007 study, which found that $46.1 billion per year was spent on non-cash....