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Do you know how to use Facebook to optimize your INTEGRATED social media/marketing strategy and plan? Are your driving MEASURABLE results? I have some recommendations. There was no shortage of coverage on Facebook’s changes for brands as of February 29, 2012. I won’t go through the announcements (as so many have done already), but I’ll give you the highlights before I explain “why you should care” and “what you should think about.” First here is....