The Nectar loyalty scheme has one of the broadest audiences of any UK brand - from hip young things to grannies - in half the UK’s 22m households. So how do you migrate cardholders online when you know direct mail still works for large segments of your database?
Loyalty schemes in the recession
Q: Is redemption of Nectar coupons higher because of recession?People are definitely more incentive-hungry right now and are seeing high redemption rates, but then this is due to a number of....