After reflecting on Postmaster Donahoe’s “Great Story” message from day two at the National Postal Forum (NPF), we had a chance to see how innovation is taking center stage. The two primary themes have been 1) new ways to use mail in integrated campaigns that can drive customers to interactive online experiences and 2) new ways to use mailing data to improve campaign performance.
Mail Continues to Evolve
Gary Reblin, VP New Products and Innovation with the Postal Service, described how....