Multi-tender loyalty programs: Should retailers reward all forms of payment?

// X Fill out my Wufoo form! In today’s consumer-empowered environment, there is a trend toward customer choice; therefore, many retailers launching new loyalty programs opt for program structures that reward any form of payment from cash to credit to mobile payment. At the same time,  retailers with established private label credit, co-branded credit, or stored-value, card-based programs are also revising their approach to include all forms of payment. Let’s explore this trend with an....