Bringing Multi-Channel Marketing to the Local Level
The marketing world is entrenched in a channel centric mentality. The mere fact that the industry is enamored with the term “multi-channel” marketing is indicative of a problem. Why wouldn’t campaigns be multi-channel?
Certainly one can understand the value or expertise that can come from specialization. It’s understandable to have a social team, a mobile team, a print team and et cetera, but to have....