Mobile devices and applications - from smartphones and tablets to wearables and RFID are literally changing functions in the enterprise and transforming whole industries practically before our very eyes. It's a game-changer for how people live their lives and engage with brands, which makes it a game-changer for marketers as well - in a good way. A very good way.
With mobile, marketers now have access to real-time data that allows them to have highly relevant engagement....