In our age of lightning-fast business transactions conducted across a wide swath of marketing channels, no vertical is immune to the issue of fraud.
Take retail, for example. Retailers in 2012 paid an average of $2.70 for every dollar lost to fraud, up 20% from 2011 (LexisNexis). $2.70 may not sound like much, but multiply that by millions of cases of fraud every year, and it’s clear this is a significant problem.
The problem of fraud also extends into these businesses’ loyalty programs, as....