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Recently, my daughter's swim coach had a parent meeting. During the meeting he talked about one of his coaching philosophies, which the described as mind-numbing consistency. For him, mind-numbing consistency shows up in a swimmers work ethic, having a positive attitude, being a good sport, and putting the team over personal agendas. But, what does mind-numbing consistency looks like for customer experience? It's not about being right all the time. It's about humanizing the....