Your brand needs to connect with millennials now – it’s crucial to the future of your business. At over 75 million strong, millennials dominate the U.S. population. This generation, born between 1980 and 1996, holds around $1.3 trillion in spending power, according to Boston Consulting Group, and they haven’t even reached maximum earning power…yet.
The age gap in the millennial generation is the root of many marketing communication challenges. The 20-year olds could be at college with....