Millennials. The generation often brings to mind words like “entitled” and “demanding”. These stereotypes are used particularly often to describe how Millennials act as customers — flighty, impatient, and generally harder to please.
But is this really true? And if so, what does this fickle generation want from a shopping experience?
The question gains importance for retailers as Millennials’ influence grows. The generation recently became the country’s largest, and its annual spending has....