Airline travelers today have very simple expectations — get them from their origin to their destination safely.
And on time. And comfortably. And cheaply. And a free upgrade and a pass to the lounge would be nice too.
So, get them there safely, on time, cheaply, comfortably and with service upgrades that make them feel special. And it would be nice if it were a non-stop flight leaving at the right time. These expectations did not happen overnight; they represent years of evolution. We....