By Chris Sullivan, Regional Vice President, Sales, BunchballChris Sullivan, @Sully63
Almost 3 years later, I can still clearly remember the day-to-day details of managing the Digital operation at a major B2B IT Publisher. We had added all the bells and whistles that are required for a solid digital presence: video player, Jive community space (we were very early on this front), taxonomy that suited the content, effective SEO and SEM. We had audience drivers like newsletters, webinars....