Yesterday Marcus Tewksbury hosted Cross-channel campaign management, the second Webinar from The Digital Marketer Webinar Series. As Marcus noted, 2013 is the year that marketers are prioritizing cross-channel marketing integration. Throughout the Webinar he breaks down the barriers to success and provides solutions to challenges marketers face as they move along the Marketing Sophistication CurveSM.
A major barrier Tewksbury highlights is campaign measurement. He encourages marketers to....