Here are a few loyalty links that caught my eye this week.
1. Amazon Earns Customer Loyalty With Integrity, Not Rewards — Forbes
A good will gesture wins one customer’s loyalty and praise.
2. Loyalty Programs Need to Put Customers’ Needs First — AdAge
The author shares examples of five businesses that emphasize experience in building brand connections.
3. Red Carpet Rewards loses its luster for some Nationals fans — The Washington Post....