In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let’s address two more myths about Latinos and their shopping preferences.
Myth #2 Latinos lack a desire for high-end brands or experiences
Who do you think is a top consumer of brands like Dolce Gabbana, Dior or Gucci?
A study by Epsilon and the Luxury Institute, shows that “luxury brands may....