I’ve had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, “Measures for Success - How to become a more accountable marketing organization.”
The title article of that eMagazine was contributed by ANA writer Chuck Kapelke, which included insights from marketing leaders at ANA member companies and other industry experts on how executives....