In this video, Graeme Lawrence of Market Research experts, Join the Dots, talks to Confirmit about his view on the future of MR. He highlights the way in which the industry needs to move from its focus on asking questions to concentrating more on listening to people in their own words. This includes how MR agencies need to look at how they will meld ethnography, listening and observing in order to provide clear insight to clients.
In considering the technology that will drive Market....