Many marketers are madly looking for ways to leverage Pokémon GO such as offering discounts when a player spins the Photo Disc at a Poké Stop, hosting gym locations as McDonald’s plans to do, or using Pokémon themes in their marketing as JC Penney has done. There are both immediate and longer term lessons to be gathered as quickly as Pokémon to drive engagement with your brand loyalty efforts.
When evaluating literal tie-ins to Pokémon itself, loyalty....