In the B2B world, most of the fortune 50 companies have an Executive Sponsor Program (ESP). If you’re in the high tech space and your target decision maker is a CIO you will be competing with at least 10 companies for the CIO’s “attention/acceptance” into the program. Most high tech companies such as Microsoft, IBM, and Xerox have had their program for ten plus years.With a large number of companies well ahead of the curve in executing an ESP, you will need to be well....