With the new season of AMC’s critical darling Mad Men underway, it’s high time to pay respect to the golden era of advertising that inspired Mad Men – and one of the most famous commercials produced during this time, “Three Brothers”, better known as “Mikey Likes It.”
Often duplicated, never replicated, “Mikey” redefined the worn out slice-of-life TV commercial formula and propelled Quaker Oats and its Life Cereal brand into the hearts and minds of America thanks to one of Madison....