This week saw one of the highlights of the Market Research calendar – MRS Impact in London. It’s always a fascinating event to attend because it draws such a range of people from across the industry and, to my mind, is a great way to keep tabs on what’s changing in our industry.
One change – and a very welcome one at that – was the fact that 50% of the speakers at this year’s event were women. Hurrah! While women make up a significant proportion of the....