Earlier this month, when my Mobile Marketer column Loyalty programs must go mobile went live, one of the comments posted by a reader supported the column’s central point: mobile is where consumers already are. And while a growing percentage of the population literally can’t sleep without their mobile devices snuggled up to them in bed, loyalty program designers have been sluggish in jumping on board and embracing what’s clearly intense consumer support.
Or, to paraphrase the commentator’s....