Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to look for when a program needs help.
Why has loyalty program customer engagement dropped?
In the current loyalty landscape, there are more programs available to consumers than ever before. Members are spending more time, money and....