President Trump is having a significant impact on brand loyalty. Consider
what we are seeing with Nike versus Under Armour. Uber versus Lyft.
Nordstrom versus @realDonaldTrump (and @POTUS!). CEOs are declaring their
support for, or opposition to, President Trump and his policies. In our
always on, tweet-of-the-moment world, we are seeing brands and their
leaders pick sides.