In this installment of Loyalty Makeover, we look at the loyalty program at Staples, the $24 billion office supply retailer with more than 2,000 stores and over $10 billion in online sales. Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives.
What Staples Rewards looks like today
The core value proposition of Staples Rewards is 5% back on purchases. Customers receive the 5% reward once they hit a minimum quarterly....