In this installment, we look at the loyalty program at Ace Hardware, the $3 billion hardware store co-operative with 4,700 locations. Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives.
What Ace Hardware’s loyalty program looks like today
Known as Ace Rewards, the Ace Hardware loyalty program rewards members with in-store discounts (“Instant Savings “) and a points currency for all purchases. Members....