The initiative: P.F. Chang’s Preferred, by P.F. Chang’s China Bistro
In a nutshell: In mid-November, P.F. Chang’s introduced its new program, P.F. Chang’s Preferred, to members of its Warrior Rewards program. Existing members received exclusive invitations to join the program at that time, while non-members will be able to join in 2015, during which the program will evolve to provide “greater rewards, a new website and mobile app.”
P.F. Chang....