The initiative: Yes2You Rewards, by Kohl’s
In a nutshell: Kohl’s on Oct. 6 changed its loyalty program from Kohl’s Rewards to Yes2You Rewards, a currency neutral, customer-loyalty program that rewards at a rate of 5% on spending in-store and online. The Wisconsin-based department store chain operates 1,163 stores in 49 states.
Kohl’s has been testing variations of the program for two years and enrolled more than 10 million members in the pilot phase....