By Barry Kirk VP, Loyalty and Motivation, Bunchballbarry.kirk@bunchball.com, @barrykirk
Even as companies say they plan to invest strongly in their loyalty programs this year, consumers say they are valuing them less. The need to bridge that gap is the loyalty industry’s biggest challenge, and its best opportunity.
That was my key takeaway from attending last week’s Loyalty Expo in Orlando, Florida where Bunchball was on hand as both a sponsor and presenter. As the singular....