Tracking customer loyalty across web, CRM, and loyalty platforms can be like viewing a Georges Seurat painting one dot at a time. Continuing in that vein, I’ll use a painting analogy to illustrate best practices around loyalty analytics.
Prep the Canvas: Laying the groundwork for loyalty analytics
Sketch: Choosing what to track
Paint: Distinguishing between variables and events
Refine: Honing your results
Prep the Canvas: Laying the groundwork for loyalty....