Over the past 30 years, Affinion Loyalty Group has become a powerhouse in the loyalty space by believing that this mantra, “Converting Customers into Fans,” is key to their clients’ success.
Thirty years is a long time. And in an industry as dynamic as loyalty marketing—rife with rapid change, consolidation, influences of governmental regulation, and a confluence of social, mobile and other media—30 years is an eternity.
Launched in 1981 as National Card....