Earlier this month, fresh off the NASPL Professional Development Seminar in Nashville, Tennessee, we shared some thoughts on the lottery and loyalty, and how, in many ways, the challenges and opportunities presented to lotteries mirror those of the consumer goods industry.
Although we don’t often think about a lottery ticket as a consumer good, at the end of the day, they are sold in the same way with the retailer acting as the consumer-facing entity. Lotteries are entirely independent from....