Video is powerful communication. Sight, motion and sound come powerfully together to arrest attention and mobilize action which explains why video in advertising is so impactful. Far better than most mediums, it can create emotional responses and drive consumer behavior.
Video excels in arresting viewer attention. Video within a banner ad, for example, leads to a 4 to 7 times higher click through rate and conversion rates up to 10 percent higher than single image banner ads....