Whether we like it or not, we have to share our lives with brands. Just look around any room in your home and you’ll see hundreds of them. But how many of the brands in your life do you really love? How many do you whole-heartedly stand behind and support because they are making a difference? How many cannot simply be replaced by another?
According to Havas Media’s Meaningful Brands Survey, the majority of people worldwide wouldn’t care if 73% of all brands disappeared tomorrow. That’s....