Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should. We’ve all heard about gamification–using game design elements to drive desired behavior while making life a little more enjoyable. While the day you get points for unloading the dishwasher may be a long way off, gamification is being used to drive member engagement in many loyalty programs. To spur some creative thinking, I’d like to present....