According to Nielsen, 45% of marketers advertise on social networking sites. Another 23% plan to begin advertising on social sites within 12 months—and with just cause.
Social networking sites have proven to be an effective channel to build brand awareness, engage customers and prospects and amplify brand messaging. In fact, Facebook reports that 58% of their user base returns to the site daily and spends six hours on the site per month; making it an ideal....