I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here:
He started by stating that greatness is a matter of conscious choice and of discipline, not a matter of circumstance. And the 50 years leading up to the year 2000 were an aberration because the USA was a dominant political and....