In beauty parlance, the digital app can be equated with the makeup brush – a discretionary tool, often soft on the edges, designed to deliver a desired effect.
Add an element of product interaction and data analysis to the tool, and that app can result in a total loyalty makeover. That loyalty experience is now at our fingertips, thanks to L’Oreal Paris.
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup....