As previously mentioned, I attended this year's DMA Annual Conference as a sponsor and found many ways that it was a wonderful experience as both a sponsor and an attendee. That said, there actually was one part of my DMA experience that gave me pause enough to want to share it and get your reactions. It's the mail avalanche.
The picture above shows all the direct mail pieces I received before the show (45) and after the show (8) that had some sort of call to action, usually "stop by our....