In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the first time. The recipe was for a Chocolate Babka, and the idea was that assembling a bunch of ingredients and fumbling your way through a recipe is difficult, time consuming and risky, while buying the Babka pre-made from a store is easy, quick and reliable.
The store bought Babka in our example is a metaphor for a complete, 360 degree....