1. How Brands Can Build Love and Loyalty – Marketing Week UK
Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to stick with, or switch from, a brand creating several challenges for senior marketers.
2. Big Data: A New Type Of Marketing ROI – Business 2 Community
To some extent, the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that....