Could you spend US $150,000 per second? That’s the list price of a commercial during Super Bowl XLIX ($4.5M for a 30-second spot, just doing the math for you.) There is a lot of money at stake, not just for the network that broadcasts the game, but also for the players, coaches, venue, hundreds of in-stadium vendors, and thousands of local hotels and businesses. Everyone wants a positive outcome.
However, the real spotlight is on the players. While every team has....