Forget big data for a minute. Pause on sending daily emails to your entire customer file, where everyone gets the same thing. Halt from launching a loyalty program that is not connected to your email club or your CRM efforts. Stop your app development that does not capture customer information.
Perhaps it’s not necessary. Maybe we don’t need to do better than this. Does sending me emails for women’s jeans 70% of the time lead me to be less interested in the email for men....